“We are extremely proud to begin this collaboration with Hayes Bicycle Group,” said Tiago, Lead at Criatividade Unânime. “Hayes, Manitou, Reynolds, and PROTAPER are brands with a strong heritage, proven technical performance, and a clear vision. Our focus will be on building long-term relationships with Portuguese retailers while growing brand presence through consistency, service, and trust.”
The appointment reflects Hayes Bicycle Group’s ongoing investment in dedicated, market-specific representation across Europe.
“Portugal is an important and growing market for Hayes Bicycle Group,” said Colin Williams, EMEA Aftermarket Account Manager at Hayes Bicycle Group. “Tiago and Criatividade Unânime bring the local knowledge, professionalism, and enthusiasm that are essential for strengthening our dealer network and expanding our presence across the region.”
With Criatividade Unânime in place, Hayes Bicycle Group looks forward to closer collaboration with Portuguese retailers and distributors, ensuring strong product availability, technical support, and consistent brand communication across all categories.
