REYNOLDS APPOINTS ANDA CYCLING COLLECTIVE AS SALES AGENCY FOR GERMANY

REYNOLDS APPOINTS ANDA CYCLING COLLECTIVE AS SALES AGENCY FOR GERMANY AND AUSTRIA

Reynolds Cycling is pleased to announce the appointment of ANDA Cycling Collective GmbH as its official sales agency for the German and Austrian market. This strategic partnership represents an important step in Reynolds’ continued evolution as a premium wheel brand focused on long-term performance, engineering integrity, and meaningful rider experience. ANDA Cycling Collective brings deep expertise within the German cycling industry and a strong alignment with Reynolds’ philosophy: delivering holistic performance solutions that translate into tangible, real-world benefits for riders…not just on paper, but in every ride, across every discipline.

“Reynolds stands for performance that lasts,” said Michael Nastal, Lead at ANDA Cycling Collective. “Their approach goes beyond individual components or headline numbers. It’s about how materials, profiles, layups, and durability work together to create wheels that improve the riding experience day after day. Combined with a lifetime guarantee, Reynolds offers riders and retailers a level of confidence that is increasingly rare in the premium segment.” Reynolds’ position in the market is defined by high integrity engineering, avoiding both mass-market compromises and ultra-exclusive excess, in favor of solutions that deliver consistent performance, durability, and ride quality over the long term.

“Germany and Austria are a key markets for Reynolds, and it demands authenticity,” said Colin Williams, EMEA Aftermarket Account Manager at Hayes Bicycle Group. “Riders here value products that perform not just at the limit, but over time…across seasons, conditions, and disciplines. Reynolds’ holistic approach to wheel design delivers real improvements in control, comfort, efficiency, and confidence, resulting in a noticeably better experience in the saddle. ANDA Cycling Collective understands this philosophy and is the right partner to communicate it to the market.” Through this partnership, Reynolds aims to further develop its German and Austrian dealer network while reinforcing the brand’s core pillars: performance without compromise, real-world ride benefits, and long-term ownership confidence, all backed by a lifetime warranty.

German and Austrian retailers and partners interested in working with Reynolds Cycling are invited to contact the official sales agency: ANDA Cycling Collective GmbH Contact: Michael Nastal Email: info@andacycling.de Hayes Bicycle Group For any commercial inquiries, suggestions, or candidacy opportunities, please contact Hayes Bicycle Group at: colin.williams@hayesbicycle.com About Reynolds Cycling Reynolds Cycling has been at the forefront of carbon wheel innovation for decades, engineering wheels that deliver lasting performance and real-world ride improvements. By taking a holistic approach to design, balancing aerodynamics, compliance, strength, and durability, Reynolds creates wheels that elevate the riding experience across road, gravel, and mountain disciplines, all backed by a lifetime warranty.