REYNOLDS APPOINTS MOUNTGREEN CYCLES AS DISTRIBUTION PARTNER FOR UK AND IRELAND

Reynolds Cycling is pleased to announce MountGreen Cycles as its official distribution partner for the United Kingdom and Ireland. This partnership marks an important step in Reynolds’ continued growth across key European markets, reinforcing the brand’s commitment to premium positioning, long-term performance, and authentic rider-focused engineering. Under the agreement, MountGreen Cycles will distribute Reynolds Cycling wheels, with additional responsibility for ProTaper and SUNringle components, ensuring comprehensive market coverage and strong dealer support across the region. The Reynolds brand will remain the primary focus, supported by MountGreen’s established logistics, sales expertise, and deep understanding of the UK and Irish cycling landscapes. Led on the sales side by Scott Belshaw, MountGreen Cycles brings a proven track record of building premium brands through close retailer relationships and a clear emphasis on long-term value rather than short-term trends.

“Reynolds represents a very clear and credible vision of premium,” said Scott Belshaw, Sales at MountGreen Cycles. “These are wheels designed with a holistic approach to performance, where ride quality, durability, and real-world efficiency come together to deliver a noticeably better experience on the bike. Backed by a lifetime warranty, Reynolds gives riders confidence that lasts well beyond the point of purchase, and that’s a powerful story for the UK and Irish markets.” Reynolds’ position is defined by performance that lasts, not only at the highest levels, but across seasons, disciplines, and everyday riding conditions. This philosophy aligns closely with the expectations of riders in the UK and Ireland, where versatility, durability, and trust are essential.

“The UK and Ireland are strategically important markets for Reynolds,” said Colin Williams, EMEA Aftermarket Account Manager at Hayes Bicycle Group. “Riders here value products that deliver tangible, real-life improvements, better comfort, control, efficiency, and confidence, ride after ride. Reynolds’ holistic approach to wheel design creates exactly those benefits, without compromising on integrity or long-term reliability. MountGreen Cycles, and Scott in particular, understand this positioning and are the right partners to represent Reynolds in the region.” Through this partnership, Reynolds aims to further strengthen its dealer network while reinforcing the brand’s core pillars: high-integrity engineering, real-world performance gains, and confidence in ownership, all supported by a lifetime warranty.

Retailers and partners in the UK and Ireland interested in working with Reynolds Cycling, as well as ProTaper and SUNringle, are encouraged to contact the official distributor: MountGreen Cycles Email: sales@mountgreencycles.com General enquiries: team@mountgreencycles.com Hayes Bicycle Group For any commercial inquiries, suggestions, or candidacy opportunities, please contact Hayes Bicycle Group at: colin.williams@hayesbicycle.com